Nikolaos Stylos is Associate Professor (Reader) in Marketing and Digital Innovation at the University of Bristol Business School, and Honorary Professor of Hospitality Management at Tainan University of Technology, Taiwan, in recognition of his substantial and multi-faceted contributions to the research and teaching of Hospitality Management and Tourism Marketing.

Niko is an internationally recognised and awarded scholar specialising in marketing innovation, and digital transformation in the service industries. This is evidenced through a successful thirteen million-pound UKRI grant (December 2023/announced February 2024), international invited conference keynote speeches (2023), three international best paper awards, certificate of achievement as Associate Editor, several world-leading and internationally excellent journal articles, an honorary professorship (at TUT, Taiwan), and more than 6,600 citations. My specific research expertise is in decision-making science, as influenced by innovative digital technologies and applied in the service industries. I approach real-world challenges by combining interdisciplinary theorisations. I have a rich experiential repository and lead fellow scholars via two Bristol University interdisciplinary research groups across schools/faculties (e.g., through collaborative grant and paper writing), i.e. the Smart Networks-4-Sustainable Futures Faculty Research Group, and the Innovation & Digitalisation Research Group. My mentoring and effective student supervision, as evidenced through a personal tutor award nomination, yields new highly regarded professionals, and awarded PGRs. I focus upon every student emerging from collaborations as life-long, self-directed learners/researchers. In the classroom, I use innovative teaching techniques to elicit my students’ rich intellectual and cultural contributions. My teaching performance is evidenced by excellent student evaluations. Amongst my colleagues, my governance and leadership across research, teaching, and administration are demonstrated in the past six years through my effective service as Post Graduate Research (PGR) Director, Research Groups Lead, and Post Graduate Teaching (PGT) Director.